Jake is the newest team member of leading lifestyle brand, Salt Life! He joins professional fishermen, divers, and surfers in promoting the brand through various sponsorships and events. Salt Life will work with Jake to commence designs on a Jake Owen signature collection with the brand. You can watch the announcement HERE!

Salt Life President Jeff Stillwell states, “We are excited to welcome Jake to our team here at Salt Life. Music is the ultimate uniter, especially with the Salt Life lifestyle. Jake’s music exemplifies our brand and we look forward to a very successful relationship with him.” “I have been a fan of what the brand has to offer for quite a while. It compliments the life I live,” says Jake Owen. “I grew up on the water in Vero Beach, Florida and if I am not on stage you can usually find me on the water."

“I am a big clothing guy and I do enjoy getting dressed up,” he continues. “I have to say I am most comfortable in board shorts, T-shirts and some flip-flops. The Salt Life relationship is a natural extension of who I am and I am really looking forward to working on the design of my collection and getting to know some of the other team members. I am a fan of a lot of them already.”